National Milk Chocolate Day.
You may find this hard to believe but today is National Milk Chocolate Day. So you can open your ears again because it's the truth and, besides, there is no reason why it shouldn't be. Besides, at some point during the year we all need several bars of chocolate and, for a vast majority of us, it's the one indulgence and guilty pleasure we've always afforded ourselves when the craving for chocolate just becomes too much.
Ever since our childhood, we grew up convinced that there was no other sweet feast that would satisfy our voracious appetites. It was always there staring out temptingly in your local sweet shop-cum newsagent, tantalising your senses, heightening your awareness, intensifying your pleasure since every bite of chocolate was like a trip to paradise, an exotic island surrounded by mangrove trees and banana plantations. It was our first appointment with childish naughtiness, our happiest childish moments.
And yet it all started so innocently as these things often do. As soon as we walked out of the school gates, clinging onto mum's hand tightly, we could hardly contain our excitement. We knew what was coming and couldn't disguise our feelings. Mum privately knew what we were thinking and therefore tried desperately hard to warn us as kids that chocolate was bad for you, rotting our teeth and then expanding our waistline.
In later life, adolescence arrived and suddenly we were completely besotted with chocolate, obsessed with chocolate, drinking it, eating it, dreaming about it, waiting for that glorious moment when the bell went at school and it was time to head for the sweet shop immediately. It's difficult to know how or why chocolate became a vital necessity in our lives. It simply was. Maybe this had been a generational thing. Chocolate was somehow hereditary, coursing through our blood cells, our corpuscles, simply passed down through our genetic pool.
But school days have now become tucked away discreetly away in our fond memories, the kind of enduring imagery you can never forget. Throughout the decades and centuries, that first taste of cocoa beans and masses of sugar have been the ultimate stimulant, now an addiction. It keeps us going on mundane days in the office when there's nothing else to do but check our Facebook or X page. It's that half open silver foil bar that just lies there lazily on your desk performing no function but still there.
During the 1960s, your late and wonderful mum inadvertently introduced you to chocolate and you were hooked for life. We had yet to add a washing machine to our domestic furniture but then my mum must have realised that all of that hard labour, cleaning clothes manually, had become too demanding and stressful. So she invested in a washing machine and suddenly the sun came bursting out of the sky.
But before that momentous day, we had to be wholly dependent on our local laundry. Most conveniently, the laundry was situated around the corner from where you grew up. And so it was that every Sunday evening we would venture out, enormous shopping bags in our hands. Inside the bags was a vast accumulation of shirts, ties, trousers, skirts, school ties, pullovers, underwear and a whole host of clothing that seemed in dire need of a soak and a thorough scrub.
So as both mum and son- a mere five or six years old, sat patiently in the Ilford Laundry, we began to wonder if there was some rather less strenuous way of speeding up the operation. But it was while we were thinking about some magical appliance that would wash the family clothing in double quick time that we noticed something. In a small corner of the laundry was a drinks machine. Oh what a joyful discovery.
You wandered across towards this remarkable looking machine and saw a button, that once pressed down, would deliver a hot chocolate drink. There was of course a pleasing variety of other hot drinks such as tea, coffee and maybe flavours you may have forgotten. Without fail, your eyes would delightedly fall upon hot chocolate. The infatuation for chocolate would become lifelong. If memory serves correctly this hot chocolate was 6 old pence or five shillings in years to come.
But rest assured, this was the iconic day when all of that Sunday relaxation and leisure had to stop. You'd eaten your mum and dad's lunch, perhaps spending languorous afternoons in the family garden kicking a ball about playfully and puncturing the said ball in mum and dad's beloved thorns and rosebeds. But at the back of your mind you were still looking forward with huge anticipation to that first cup of chocolate in Ilford Laundry.
Meanwhile back at the school gates the kids flooded out of the gates, pleading with mum to make haste and get to the sweet shop as soon as possible. Mum of course insisted on chatting and nattering to other parents, perhaps exchanging pleasantries about the new BBC Two channel or how the Vietnam War just seemed to be dragging on and on interminably. Perhaps they were discussing the ridiculously expensive loaf of bread or how dear a pint of milk had become, complaining woefully about rampant inflation or how amusing and lovely their neighbours were.
But then as soon as you stepped into this heavenly sweet emporium, you were stunned by the sight of hundreds of jars of sweets on groaning shelves. There were lemon sherbets, strawberry sherbets, jars of cholesterol, liquorice allsorts, pineapple cubes and things designed to leave your dentist speechless and dumbfounded. And yet what did we know, less care about? We were kids and we loved sweets. We just wanted to enjoy the sweet joys of life regardless of the detrimental consequences.
Suddenly you noticed the sweets on the counter themselves. There was Fry's Turkish Delight, your personal favourite Bourneville, Galaxy, those astonishingly lovely orange and mint flavoured segments of chocolate that you bit into and thought you'd stumbled upon a pot of gold. There was Marathon, now Snickers, Opal Fruits, Pastilles, Love Hearts, Fruit Gums, Fruit and Nut chocolate bars that were almost begging to be sold.
And then you saw those enduring institutions. On the second row of chocolate bars, there was the inimitable bar of Mars chocolate and then almost next to it, Mars, a Milky Way or Milky Bar. Mars became symbolic of our childhood years but beyond your mum's price range. A Mars a day, according to the extensive advertisement campaign, helped you work, rest and play. Inside a Mars bar there was that delicious combination of fudge, toffee, a thousand bags of sugar and what looked like tiny tablets of chocolate which looked like the cement you'd see in walls. But that was eight old pence. Goodness me, that was a bit steep and would the government of the day please bring down the price of chocolate bars?
Then adolescence kicked in and those long, transitional years of teenage life, giddy secondary school days and, of course hot chocolate featured almost constantly in our young lives. As we entered an impressive looking building we were given a revealing insight into academic life. On the right were the showers, toilet and a place where PE related equipment would be found. Just outside our grand assembly hall was the drinks machine. Oh now we were talking. The hot chocolate- cum drink machine would become your second home, almost a spiritual home.
Now there was a sight that would become familiar for most of your formative years. On most Sundays, mum and dad would take their young nipper down to Gants Hill Tube station in Essex. Our destination would be Shepherds Bush on the Central Line. My grandma Dora used to live in a flat in Shepherds Bush and that memorable train journey is now imprinted in my mind. But there was something else that caught my attention that now belongs in the archive of your memory. It was distinctive and made you salivate at the mouth. It would become one of your favourite sights.
So on the wall of Gants Hill Tube station there was a milk chocolate bar machine which not only sold the much loved Dairy Milk chocolate bar but Fruit and Nut chocolate, bars of Nestle chocolate bars and all for couple of sixpence or so. You would slide your money into the slot and then, as soon as the coins had gone in, you pulled open the draw and out would come the chocolate. Sadly, that chocolate bar machine, so dearly remembered for nostalgic reasons, is now obsolete and just condemned to history. But at the time it was somehow a boon to those who needed a sugar rush before boarding the train.
Nowadays both Dairy Milk chocolate and a stunning array of other bars such as Twix, Yorkie, Whisper After Eight, which once decorated my lovely grandma and grandpa's hostess trolley, are still available and simply irresistible. Sadly, the nutritionists and dieticians keep warning us about the dangers of eating excessive amounts of chocolate and given its sugar content, they may be right. But we'll never be resist that first hot chocolate of the day and the way it makes us feel. Who can ever forget the honeycombed Crunchie bar? It almost felt too good to be true.
The last word should go to my mum, a discerning expert on the subject of chocolate. It was chocolate that had an element of the sophisticate about it. Ferrero Rocher was once widely the subject of a Christmas advert campaign that would epitomise both class and style. It was eaten by the great ambassadors of the world and my mum if memory serves me correctly. Also top of her chocolate list was a Walnut Whip, a chocolate that had a small swirl on top of it and a generous helping of cream for good measure.
So whatever you do today enjoy your Milk Chocolate Day because you deserve it. You've been working and studying, cleaning and washing to your hearts content. You deserve that special reward at the end of the day. You've been on your feet all day, diligently carrying out all of those necessary domestic duties and it's time to put up your feet, switch on the TV or radio and just snapping off some chocolate. And if it's your wedding anniversary or birthday, charge into your local confectioners and just grab hold of as many boxes of Dairy Milk, Quality Street and Celebrations as you can possibly carry. And if you're reading this in the United States of America, don't forget Hershey's. Enjoy folks.