National Tourism Day.
So there you are. You've packed your holiday suitcases, loaded your bags, made absolutely sure that the sun factor 45 bottle of suntan cream is safely ensconced in all of the right places because without that essential fashion accessory, the chances are that your skin will turn a bright red shade of tomato and you'll burn like a furnace after a couple of days lazily sitting and lounging by the side of the hotel swimming pool. It all feels like paradise, a heavenly haven, nothing to do but soak up those gorgeous rays of sweltering sunshine and pretend you're living in the most exotic climate in the world.
Now the chances are that this is not the case because you have no legitimate right to live in Spain, Italy, Greece, the USA, the Seychelles and Maldives or any place where the residents talk another language. Unless you're a diplomat and ambassador with some kind of immunity, you're never likely to be allowed to take up permanent residence in the aforesaid countries. Work of course could also be a major factor in flying you off to these far flung nations. It is best to just relax though, take it easy for a week or fortnight and just allow the sweetness of life to carry you away to some remote island where only the chirruping crickets can be heard at night.
Yes folks, it's National Tourism Day, a day for remembering what it's like when we negotiate that unbearable rigmarole of passing through customs, dumping our suitcases on to those slowly revolving carousels and waiting for passport control to let you go. The tourism industry has always been a hugely profitable one because we do love our summer holidays every summer since they just do wonders for our mental health and physical state of mind. Tourism is all about acquiring those memorable souvenirs and merchandise.
Every country throughout the world needs a successful tourism industry because without it, nobody would probably go anywhere. Britain tends to be heavily dependent on the royal family for its trinkets, its baubles, the patriotic T- shirts with Union Jacks emblazoned clearly on the shirts, the mugs, the plates, the kitchen towels, the St George Cross hats, the reference books about London and Britain and a bewildering variety of witty, humorous paraphernalia such as saucy postcards, fridge magnets and key rings, glass ware and of course there are the essential days out at the Tower of London and Buckingham Palace.
Tourism is of course big business in every sense of the word. When we take those first tentative, exciting steps boarding our plane it is, quite literally, a voyage of discovery. For those who were just blown away by the whole magnificent adventure as a child, it now feels like the greatest experience of them all. You're a bit blase and smug about a holiday to another country, its culture and its food and drink. You were privileged enough to join your late and wonderful mum and dad on those first introductory trips to Majorca, Benidorm, the Costas Brava and Blanca.
In those days we were all a bit stunned and astonished at the whole concept of visiting another country because we were unfamiliar with both the customs and traditions. We've prepared ourselves for our yearly holiday because we can now get to see those dreamlike locations such as India, Japan, South Africa, Mexico, both the Seychelles and Maldives, Nigeria, Kenya on safari, the USA on multiple occasions, South America and any place situated on the other side of the equator. We look forward to this time of the year because we know that summer is about to come out to play for long, languid weeks and months in beautiful Israel.
But now the tourism industry is a thriving one, fuelled frequently by millions of curious, inquisitive visitors determined to find out about every church, synagogue, mosque, museum, department store, market town, market square and wondrous buildings with those distinctive window shutters, blinds and jalousies that are so characteristic of that country's heritage. And then you just wander pleasantly down shady back streets where al fresco cafes are alive with the sound of clattering cups and plates of food.
Then you stop at souvenir shops full of those lace and silk scarves, thousands of T-shirts, kids toys and games, clothes with a multitude of stunning colours, a wide variety of football shirts, designer gear, trousers, skirts and cute crocs and flip flop footwear. Half way through the morning you search for a mid morning refreshment break on a pavement cafe, invariably a coffe, latte, cappuccino or hot chocolate with just a tiny biscuit for good measure. These are the holiday attractions we now take for granted but there was a time when as a kid, that you could have only dreamt of venturing into new and pristine lands.
As soon as you land at any airport you suddenly find yourself transported to a world of Hollywood fantasy. There are palm trees blowing gently in the summer breeze and palm trees wherever you like, an abundance of foliage and fauna that you might see in the Lake District or the Cotswolds but is still somehow a cultural revelation. You jump into the taxi at the airport and the driver will be listening to that country's latest news or music and the driver will do his utmost to make you feel at home. You feel a genuine sense of belonging, an immediate warmth and the most cordial of relationships with people who may have been complete strangers but are now your holiday friends for the duration of your holiday.
Certainly as a young child, the sensation of taking off on a plane and just abandoning yourself to the joys and luxuries of this fortnight of liberation, escapism was just magical, doing things at your pace. During the early 1970s your wonderful mum would take herself off to the local travel agent in the first couple of weeks of January would grab as many holiday brochures as possible. She would then schedule 10 days during the school half term period at the start of June. The prices were scanned enthusiastically and our first holiday in Majorca would set us back the princely sum of £32 including bed, breakfast and all the facilities in the hotel.
And then you arrived at your hotel resort and destination. The coach would pull into the hotel outside which always seemed to be at the crack of dawn or very late on at night. But the British tourists and pioneers were still wide awake, wearing loose fitting beach shirts and outlandish shorts or even funky swimming trunks. For this young kid, it almost felt as you were imagining this all. Once at the hotel reception desk, mum and dad would promptly clutch your bedroom keys proudly and proprietorially as if they almost owned the hotel.
But there was something next to the dining room that captured your attention and converted you fully to this marvellous event in your life. And there it was. Larger than life, there was something called a pinball machine in the hotel foyer, a mechanism so captivating and entertaining that it would instil a lifelong fascination in you. The pinball machine was a vast looking upright structure with colourful, flashing cartoon figures on a brightly lit board and a silver ball that you could control with what became known as flippers because every time the silver ball came hurtling down the board you could keep the ball in play and score as many points as you could with only six chances.
By now we were busy unpacking suitcases groaning with dad's lovely Fred Perry T-shirts, his sartorially elegant navy blazers and jackets, mum's capacious wardrobe of many summer dresses in primary colours and finally the sun factor 45 bottles with innumerable after sun burn bottles. If we happened to arrive in the early morning hours, you can still remember the childish excitement, the rapid change of clothes into swimming trunks as soon as possible, the feeling you'd completely escaped from arduous school time lessons.
And by lunchtime, mum, dad and young sons would be happily paddling at the shallow end of the swimming pool before spending what felt like the entire day by the pool. Mum, bless her, capitalised on the opportunity to top up on her tan by staring through dark sun glasses and wearing a bikini that made her feel like royalty. After a couple of days in sultry, sensual and scintillating Majorca, she would then lay out across a table the first postcards to be sent to family and friends. This is the way it would be every year for a couple of those remarkable holidays the family would never ever forget, the same template.
So off we were up and running, caught by the bug, casually sauntering down to the hotel restaurant only to discover that, although the waiters and waitresses were delighted to see you, they hadn't really cracked the catering standards, the immaculate presentation of the food, that fine haute cuisine, the pleasures of the palate. Of course the main breakfast and dinner in the evening did look impeccable to the eye but somehow Spain didn't really know how to cope with vast droves of British guests.
This is how things used to pan out. A vast majority of the hotel guests came from Britain's northern cities such as Manchester, Leeds, Newcastle, Bristol, Scotland, Wales and Ireland. Now what followed felt like some enchanting ritual that none of us could understand at the time. On their dining room tables appeared typical British condiments such as two, three, even four Heinz tomato ketchup bottles, jars of Robertson's jam or marmalade, packets of Corn Flakes, Rice Krispies and most of the cereals we'd all heard about.
Britain had announced itself clearly, planted its flag on the summit of the Iberian peninsula and arrived in all of their vocal splendour. There were frequent days out to some Spanish cave, sangria drinking sessions or those centuries old bullfights that looked quite alarming to the untrained eye in Blackburn, Oldham, Grimsby or Nottingham. Mum and dad booked a visit to a baby bullfight and the recollection, although slightly blurred, still felt like the best time in your young life. Life was and remains perfect.
And so we celebrate National Tourism Day. It is a day for acknowledging the debt of gratitude for the caring, compassionate mum and dad who gave you that special insight into the rarefied world of holiday making. We still indulge in globe trotting because it feels natural and inevitable. We are worldly wise, much more enlightened about Japanese pagodas, sampans, kampongs, Asian temples of prayer or worship, Buddhism retreats, towering skyscrapers in the USA, Spanish drinking bodegas and paellas and camel rides in Tunisia, pigs in the Bahamas, dolphins in Miami and elephants in Thailand.
We love Venetian canals and gondolas, the glorious Greek islands, the South American pampas and prairies, cactus plants decorating the countryside, Caribbean banana plantations, Italian spaghetti and pasta, winding, twisting European mountain passes. Where would we be without our friendly travel reps who give us generous chapter and verse about Spain, Italy, Greece, most of Europe and the world? Tourists will embrace tourism for many years to come because we do love travelling and we do keep searching for new and unchartered territories whether they be by the outstanding cruise boat vessel or that laid back holiday by the pool. Happy National Tourism Day everybody and enjoy your holiday.